Motel 6 is making headlines with its sale to its new owner Oravel Stays. It’s the perfect time to take a closer look at that iconic “6” in their name.  Did you know it originally stood for the $6 nightly rate back in 1962?

This is a classic example of why numbers in company names can be a risky bet. Sure, the “6” meant something at the start. But imagine the awkwardness when prices inevitably went up. Thankfully, the brand became so well-known that the number’s original meaning faded into the background.

But in those early days, that fixed numeral must have caused headaches for Motel 6. It reminds me of the dial-up service NetZero. Free at first, then… not so free. Today, it’s 10 free hours, then you pay. Yes, dial-up still exists!

The takeaway? Basing your company name on a price point or other numerical feature can create complications down the road. That’s not to say numbers are completely off-limits. Just make sure the number you choose has a deeper meaning that can evolve alongside your company.

Remember: Your company name is an asset. Choose wisely!