Is AI Creative in Naming?
I thought I’d share a few of my favorite presenting tips. Everyone has their own style, and there’s no single “right” way. This isn’t a comprehensive guide, just my personal playbook.
Naming Strategy
Naming Strategy
Can AI Create Great Names?
I thought I’d share a few of my favorite presenting tips. Everyone has their own style, and there’s no single “right” way. This isn’t a comprehensive guide, just my personal playbook.
Company Naming, Naming Strategy, Product Naming
The Art of the Naming Presentation
I thought I’d share a few of my favorite presenting tips. Everyone has their own style, and there’s no single “right” way. This isn’t a comprehensive guide, just my personal playbook.
Naming Strategy, Product Naming
Humans vs. AI: Who Wins the Name Game?
The rise of AI has sparked much discussion, and perhaps a little anxiety, especially in the naming profession. As someone who crafts names for companies and products, I’ve been particularly interested in the intersection of my work and this rapidly evolving technology. While some fear complete replacement, I see a different path forward.
Product Naming
Vix, Vex, Vax? A confusing Journavx name
There’s a promising new pharmaceutical named Journavx that treats pain without opiates. And while the drug itself is getting positive reviews, the name certainly leaves something to be desired.
Company Naming, Naming Strategy, Product Naming
Nail Your Next Naming Project: A Pro’s Guide to Successful Naming
This one’s for the marketing and branding folks out there who are looking to nail their next product naming or company naming project.
Naming Strategy, Product Naming
The Complexities of Pharmaceutical Naming
Pharmaceutical is incredibly challenging and this linked article gives a great primer on all that’s involved. There are a few aspects it misses, which I cover.
Naming Strategy
From Boardroom to Baby: Naming Tips from an Expert
Struggling to find the perfect baby name? Emphatic’s very own naming expert reveals insider tips for choosing a name you’ll love. Read more!
Naming Strategy
From Catwoman to Han Solo: The Art of Naming a New Wasp Species
Scientists named new wasp species after pop culture icons like Catwoman and Han Solo. This creative naming strategy offers a masterclass in branding.
Company Naming, Product Naming
WHEN: The Perfect Name for a Fertility Startup
The name WHEN is pure genius for a fertility brand. It perfectly captures the essence of the company’s mission to empower individuals with knowledge and proactive choices around their reproductive health.