The Name of April
“April, come she will.” The Simon & Garfunkel lyric captures what April has always meant: renewal, softness, and new life.
Naming Strategy
Naming Strategy
The Name of February
Cold hands, warm hearts. February is the shortest month of the year and maybe the strangest. It’s a bridge between winter and spring, a few quiet weeks before everything wakes up again.
Brand Architecture, Naming Strategy
2026: The Great Brand Portfolio Cleanup
We’ve watched a subtle form of brand sprawl accumulate quietly over the last few years. Companies were hesitant to make big moves during economic uncertainty, so they added features and sub-brands without a master plan.
Naming Strategy
The Name of January
“New year, new beginnings.”
Every January, we reset our goals, make plans, and tell ourselves this year will be different. But the word January itself has always been about beginnings and thresholds.
Brand Architecture, Naming Strategy
Stop Asking for a Sub-brand!
Let’s be honest about a hard truth in our industry. Every product manager thinks their new baby deserves its own first, middle, and last name.
Company Naming, Naming Strategy, Product Naming
The Global Facepalm
You think your new company name sounds great? Sure, but it might also mean “Farting Goat” in five different dialects.
Naming Strategy
The Name of December
“And so this is Christmas…”
John Lennon’s song might play on repeat every December, but the word December itself has a much older rhythm.
Favorite Name of the Month: Antigravity
When I saw the name Google Antigravity launch this month, I stopped scrolling.
Avoid The “Guaranteed Veto”
Rushed naming isn’t the problem. Surprising the CEO with the final list is.
Naming Strategy
The Name of November
🎸 “Nothing lasts forever… even November rain.” The seasonal anthem from Guns N’ Roses is surely on many people’s playlists this time of year. But have you ever wondered where the word November actually comes from?