Shopify’s Unexpectedly Smart Take on Brand Architecture
Who would have thought that Shopify, the e-commerce giant, would publish a surprisingly insightful piece on brand architecture?
Brand Architecture
Company Naming, Product Naming
Catching Up on Names in the News
It was a busy week for brand naming! Here are a few highlights that caught my eye.
Office Hours: Ad-hoc Naming Help
Need ad-hoc help with naming? Introducing “Office Hours” – on-demand naming support for your team.
Company Naming, Product Naming
Catching Up on Names in the News
I’ve noticed quite a few new names announced the last few days and I figured I’d provide my top-level thoughts on each.
Company Naming, Product Naming
New Sneaker Brand Name: 741
Just yesterday, I commented on the use of numbers in company or brand names. I’m curious what folks think about the new sneaker brand: 741.
Company Naming
Motel 6: The Risk of Numbers in Company Names
This is a classic example of why numbers in company names can be a risky bet. Sure, the “6” meant something at the start. But imagine the awkwardness when prices inevitably went up.
Company Naming
Rehlko: A Bold Name, A Strong Legacy
Kohler Energy’s transformation into Rehlko is a masterclass in clever execution.
Uncategorized
DeMure Reign: A Name Born from a Viral Trend – What’s the Verdict?
In the age of viral trends and social media influence, inspiration can strike from the most unexpected places. A recent example of this is the birth of baby DeMure Reign, named after the TikTok trend popularized by Jools LeBron.
Uncategorized
What Would You Name a Baby Giraffe?
I was a bit underwhelmed by the names “Emily and Berti” for the two new baby giraffes in Berlin. I was hoping for something more unique and creative! What names would you have chosen?
Product Naming
Should You Use Numbers in Naming?
This weekend, my attention was drawn to an inspiring name in Long Beach, CA—a new apartment building named 26 Point 2, designed to house the recently homeless. The name isn’t just an address; it’s a powerful metaphor.